The Challenge: Upgrading existing monthly recurring donors is the lifeblood of institutional stability. The previous legacy process relied on clunky web forms, disconnected authentication, and high-friction customer journeys that leaked high-intent donors at an unsustainable rate.

Strategic Execution: Initiated a comprehensive continuous discovery cadence. Conducted 40+ qualitative, 1-on-1 donor discovery interviews, drafted detailed behavioral journey maps, and isolated core friction drivers (security hesitation, unnecessary credential hurdles). Built lightweight clickable Figma prototypes and tested iterative variants with real donor cohorts before writing production code.

The Challenge: Centralized corporate IT queues produced severe 6-to-9 month delays for critical marketing innovations and rapid-response campaign features, causing missed revenue windows for major institutional fundraising drives.

Strategic Execution: Advocated for and operationalized an embedded technical product squad directly inside the fundraising operational unit. Established autonomous two-week sprint cadences, defined clear architectural guardrails with enterprise security, and introduced lean product delivery rituals.

The Challenge: Millions of interactions across Meta, TikTok, and social campaigns lived in siloed third-party walled gardens, creating fragmented donor histories, blind marketing attribution, and duplicate messaging.

Strategic Execution: Architected the enterprise roadmap for integrating social platform data, webhook ingestion pipelines, and CRM identity resolution into a unified Customer Data Platform (CDP). Authored technical data requirements, mapped cross-channel event schemas, and aligned privacy/compliance protocols.

The Challenge: Acquire net-new social fundraisers at a cost-per-acquisition (CPA) that sustains positive first-year lifetime value, while navigating platform algorithmic shifts and tightening privacy controls (iOS 14+).

Strategic Execution: Directed end-to-end paid media strategy across Meta and emerging channels. Implemented rigorous ad creative testing frameworks, dynamic audience lookalikes, server-side Conversions API (CAPI) setups, and automated pacing dashboards to safeguard capital efficiency.

The Challenge: High volumes of repetitive inbound donor questions overwhelmed donor care representatives during peak campaign events, resulting in multi-day response delays and abandoned contributions.

Strategic Execution: Pioneered an enterprise conversational AI assistant. Engineered decision-tree routing, live-agent escalation protocols, and CRM automated updates. Connected conversational endpoints with real-time receipt generation and FAQ resolution.